Category Archives: ABOUT

What Exactly Does a Virtual Communications Manager Do All Day?

What Exactly Does a Virtual Communications Manager Do All Day?

Virtual Communications also referred to as Virtual Social Media Management takes effort, especially if you want to work towards creating integrated campaigning. Therefore, you’ll want to take resource allocations into account when creating strategies. So, you might ask just how many people do you need to hire and more importantly, WHO do you need to hire?

The various resources you will need to dedicate to virtual communications will depend on the following:

Budget for new headcount or intern availability

Weekly social time commitments

Strategic goals

Number of platforms utilized

Content strategy

Current and future community size

If you are just starting out and are a small-mid sized company, consider dedicating one full-time headcount to social marketing management. If you have the financial backing and are a lot larger in company size, you should probably consider adding 2-3 people to manage your social presence. This person will spend his or her time mostly on virtual community management, social messaging, content creating, and planning.

How TSP Online’s Virtual Communications Manager spends her day:

Twitter
1 post per hour from 6am-5:30pm
4 influencer re-tweets

Facebook
3-5 posts per day

Google+
3-5 posts per day

Linkedin
2 posts per day

Pinterest
4-5 pins per week

Monitor

  • Check Twitter, Facebook, and G+ for mentions or anything that needs a response
  • Respond to comments, customer issues, questions, etc
  • Monitor throughout the day
  • Promote and engage
    • Think of creative ways to promote content, events, and engage fans
    • Pictures, infographics, stats, memes, questions
    • Track success of promotions either manually or in a marketing automation tool
    • Influencer Outreach
      • Read influencer posts on Twitter and other blogs feeds and comment
      • Blog
        • Create blog posts
        • HTML edit blog posts so that they are formatted and ready to be published

Remember, the amount of work you will have for your resource depends on your strategy and company size. You will also want your resource to work alongside your demand generation team to create successful campaigns.  Social media is a huge part of our marketing at TSP Online, so we dedicate a lot of time to creating our social presence. If your company is smaller, you may not need to dedicate as much time.

Who do you hire?

When you begin your hiring search for a Virtual Communications Manager, you want to look for a person that is customer service oriented, good at relationship building, is creative, and a strong communicator. This person does not need to be a Subject Matter Expert, but he or she should be a “digital native”—someone who grew up entrenched in the internet and knows the ins and outs of social marketing. He or she doesn’t need to be young, eg. the proverbial 23 year old social media manager, but fluency in online customs is a must. A Virtual Communications Manager will be on the front lines of your strategy and will be interacting with customers and prospects on a daily basis through your online channels, so make sure you take time to hire the right person.

Everything That Glitters

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NEW YORK, NY - SEPTEMBER 09: Natalie Joos(shoes detail) is seen outside the Diesel show on September 9, 2014 in New York City. (Photo by Daniel Zuchnik/Getty Images)

We bet you’re probably wondering why anyone would name a BLOG The Sparkle Page … With a name like that, we’d be limiting all sorts of people, huh? No. Think again! Anyone who has not followed our page for a significant amount of time would more than likely assume it’s because of an affinity to cute shiny objects, or because everything that glitters IS GOLD in our world; or perhaps, our beauty and worth aren’t found at the MAC counter, or the hair salon or in the latest pair of Christian Louboutins. Hush hush, yes; we said it and YES, we know. This is a Vanity Blog!

Guys and Dolls, we are artists. Creative strategist and very sensitive about the craft. [Sound familiar?] Maybe, (insert emphasis) …our shine comes from somewhere deeper inside, pure, authentic and real. It doesn’t need any gloss or polish or bling to make it SPARKLE!

Moving right along, we decided to go ahead and give blogging another try. After all, what has anyone really go to lose? Who knows, this could just be the answer that we need. – Hey, wipe that smirk off of your face! Often times, you may think to yourself what do I really have to write about or say… It’s even possible that you question whether or not any one would even care to hear what it is you would have to say…or read, for that matter! Taking a page out of the “D-e-f-e-n-s-i-v-e Playbook”, we are well aware that we really don’t know anything; but, people want to pay to know whatever it is we know. Life is good.

Do you all hear that? (Incoming) Sounds like a huge storm cloud of D-o-u-b-t. We’re just going to step aside before getting hit. Whatever the case may be, we’d never have known if we didn’t just start somewhere. Thus, The Sparkle Page is formed. Someone should probably put it out there, there’s no particular strategy. Our page consists of what is called Lifestyle slash Vanity Blogging (Not in the vanilla kind of way…Okay, never mind) By definition, lifestyle is the way in which one chooses to live their life. Vanity is pride in one’s appearance, qualities, abilities, achievements, etc.; character or quality of being vain. Therefore, in public opinion, we’re just going to ”Forest Gump” the entire thing – keep going until we run out of words to say.

Further explanation needed you say?
How about you just stay tuned with highlights and updates of The Sparkle Page? We are looking forward to your feedback and continued support as we press forward to greatness.

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