Category Archives: BUSINESS SERVICES

7 Ways You’re Sabotaging Your Own Productivity

7 Ways You’re Sabotaging Your Own Productivity self-sabotage

When I came across this article, I was drawn to it because seven (7) sounded doable. You may be laughing, but I’m so serious! As we get older and continuously moving towards being established our time has to make sense. Hopefully, you will find the core value of different ways “we” hold ourselves back.

For many of us, productivity is the most important working quality we can actively improve. Being more productive means you’ll get more work done. For the young professional, that means being more likely to get a raise and earn a promotion. For the emerging entrepreneur, that means driving more growth for the business. For the busy salesperson, that means hitting goals early and having more time to spend with family.

There’s a misconception that in order to be more productive, you just have to work harder. You have to bury yourself in your work, work longer hours, and take fewer breaks–but this can actually be counterproductive. The truth is, most of us have long-term habits that are ruining our chances at improving our productivity, and these are some of the most common:

1. Making the Internet Available. It’s a sad fact that yes, there are some tasks that will require you to use the Internet. However, making the Internet openly available for your perusal is a productivity death trap we’ve all fallen into more than once. You open a tab to access your online accounting software, but decide to open another tab and check on Facebook. You do some research on your next proposal and end up doing a bit of research on what to eat for dinner tonight. These little wanderings don’t take much time in the moment, but added up throughout the day, they can accumulate to rob you of an hour or more. Your best bet is to disconnect the Internet entirely, but a safe alternative is restricting your own access either by avoiding certain sites or only allowing access during specific periods of the day.

2. Opening the Communication Floodgates. If you’re like most workers, you have at least three or four communication channels to pay attention to, including your phone, your email, and an instant messenger program. Leaving all these on, or checking them near-constantly, is ruining your productivity. It might seem like checking your email every 15 minutes helps you “stay on top of things,” but in reality, it breaks your focus and occupies time that could be better spent actively working on something. To remedy this, designate specific “communication periods” throughout the day where you catch up on emails and messages, and turn off notifications during all other times.

3. Attending Too Many Meetings. Meetings are team-based productivity killers. They bring too many people in for a conversation that takes too long, ends up getting nowhere, and probably wasn’t even necessary in the first place. If you’re the one calling the meetings, just stop. Carefully evaluate whether or not the meeting is absolutely necessary, and try to keep their lengths to a minimum. If you’re being invited to too many meetings, have honest conversations about the appropriateness of your inclusion. Ask critical questions about the nature of each meeting, and request an agenda if they really are necessary for you to attend so they can stay on track.

4. Working Through Breaks. Working through your breaks is a short-term and frankly, short-sighted solution to improve productivity. Spending an extra half-hour working through your lunch instead of taking a walk away from your computer does get you an extra half-hour of work done, but it also robs you of the opportunity to decompress and reevaluate your to-do list. Spending that half-hour relaxing can actually make the second half of your day far more productive, more than making up for the paltry amount of time you spent away from your desk.

5. Forgetting to Set Priorities. It’s easy to get swept up in a whirlwind of tasks and responsibilities. You respond to an email, jump to a co-worker’s desk, take a phone call, and then jump into a task you just thought of. Before you know it, the day is over and you still haven’t touched your “important” work. Setting and organizing priorities properly, far in advance, can help you resolve this problem. With a clear priority system, you can successfully determine which tasks truly demand your attention–and which ones can be ignored for now.

6. Refusing to Try a New System. Many of us sabotage our own productivity potential simply because we’re so deeply ingrained in a system we’ve relied on for years. You have a set routine, a set system, and you’re afraid to change it because it’s worked alright up until now. If you want to truly maximize your productivity, you’ll have to experiment with new processes, new routines, and small tweaks that may or may not work out for the better. Eventually, you will find better systems that allow you to be more productive.

7. Failing to Learn From Your Mistakes. If you try a certain approach for a certain task and it results in you spending three hours accomplishing a relatively simple goal, it makes sense that you should try a different approach the next time the task arises. All too often, we fail to learn from mistakes that cost us precious time, and we become doomed to repeat those mistakes ad infinitum.

If you find yourself committing one or more of these acts of sabotage, take comfort in the fact that you aren’t alone. These seven productivity plagues are all too common in modern work culture, and they can manifest without you ever noticing. However, now that you know their effects, you can take proactive measures to eliminate their influence from your working life.

Credits: Business Insider  Post: Mylan Roland

What Exactly Does a Virtual Communications Manager Do All Day?

What Exactly Does a Virtual Communications Manager Do All Day?

Virtual Communications also referred to as Virtual Social Media Management takes effort, especially if you want to work towards creating integrated campaigning. Therefore, you’ll want to take resource allocations into account when creating strategies. So, you might ask just how many people do you need to hire and more importantly, WHO do you need to hire?

The various resources you will need to dedicate to virtual communications will depend on the following:

Budget for new headcount or intern availability

Weekly social time commitments

Strategic goals

Number of platforms utilized

Content strategy

Current and future community size

If you are just starting out and are a small-mid sized company, consider dedicating one full-time headcount to social marketing management. If you have the financial backing and are a lot larger in company size, you should probably consider adding 2-3 people to manage your social presence. This person will spend his or her time mostly on virtual community management, social messaging, content creating, and planning.

How TSP Online’s Virtual Communications Manager spends her day:

Twitter
1 post per hour from 6am-5:30pm
4 influencer re-tweets

Facebook
3-5 posts per day

Google+
3-5 posts per day

Linkedin
2 posts per day

Pinterest
4-5 pins per week

Monitor

  • Check Twitter, Facebook, and G+ for mentions or anything that needs a response
  • Respond to comments, customer issues, questions, etc
  • Monitor throughout the day
  • Promote and engage
    • Think of creative ways to promote content, events, and engage fans
    • Pictures, infographics, stats, memes, questions
    • Track success of promotions either manually or in a marketing automation tool
    • Influencer Outreach
      • Read influencer posts on Twitter and other blogs feeds and comment
      • Blog
        • Create blog posts
        • HTML edit blog posts so that they are formatted and ready to be published

Remember, the amount of work you will have for your resource depends on your strategy and company size. You will also want your resource to work alongside your demand generation team to create successful campaigns.  Social media is a huge part of our marketing at TSP Online, so we dedicate a lot of time to creating our social presence. If your company is smaller, you may not need to dedicate as much time.

Who do you hire?

When you begin your hiring search for a Virtual Communications Manager, you want to look for a person that is customer service oriented, good at relationship building, is creative, and a strong communicator. This person does not need to be a Subject Matter Expert, but he or she should be a “digital native”—someone who grew up entrenched in the internet and knows the ins and outs of social marketing. He or she doesn’t need to be young, eg. the proverbial 23 year old social media manager, but fluency in online customs is a must. A Virtual Communications Manager will be on the front lines of your strategy and will be interacting with customers and prospects on a daily basis through your online channels, so make sure you take time to hire the right person.

The 10 things in advertising you need to know today

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The 10 things in advertising you need to know today

Good morning. Here’s everything you need to know in the world of advertising today.

1. World Cup sponsor Visa has threatened FIFA. The company said in a statement that if FIFA does not clean up its act, “we will reassess our sponsorship.”

2. Here’s everything we know about Traffic Group, the sports marketing agency embroiled in the FIFA scandal. Two of its executives are in the US Department of Justice’s indictment.

3. Google has confirmed that a “buy” button is coming to search results. Google will be hoping the ability for consumers to buy products more easily will drive up the price of its search ads.

4. The Apple Watch might be killing Michael Kors. Predictions from analysts last year that Apple’s time piece might start crushing Michael Kors sales appear to already be coming true.

5. Mary Meeker’s annual presentation on the state of the web is out. You can view the full slideshow here.

6. This is everything we know about the new Apple TV service everyone expects to be announced in June. A new App Store, a cool remote, and more.

7. Adblock Plus has been ruled legal once again. The ad blocker was victorious in court in Germany on Wednesday against broadcasters who argued users should not be allowed to block ads on their sites, depriving them of revenue.

8. This is how European tech startups get featured at the top of Apple’s App Store. Several startups shared their app promotion secrets with Business Insider.

9. This is the reality of what plus-size models earn. Plus-size models are becoming more popular with brands, but a scout and booking agent tells us their shelf-life is far shorter than that of mainstream models.

10. BuzzFeed is planning an IPO. But CEO Jonah Peretti has not offered a timeline.

Published:Business Insider Posted:
Mylan Roland