Tag Archives: live music

5 Ways to Make Sure Your Emails Are Read by A&Rs, Managers & Booking Agents

How to Make Sure Your Emails Are Read by A&R Guys, Managers and Booking Agents

Life as an unsigned musician is frustrating to say the least; hours on end rehearsing, months in the recording studio, every last penny on promotional material and yet when it’s time to send out those all-important emails to the industry you can bet that replies will be few and far between.

Industry folk receive hundreds of emails every week and whilst many emails are no doubt overlooked, there are certainly a few things to avoid if you want to make yourself heard. The first thing to remember is that A&R guys, managers, promoters and booking agents are all normal people like you and I, it’s part of their job to find new music and so if you contact them with a personable, non-salesy approach you stand a much better chance of starting up a conversation.

I’m not really in the music industry myself, I run a booking agency for function bands, but still, I think the principle is the same regardless. Every day we receive emails from new bands and musicians in the events industry looking to join our books, we check out every single act that approaches us but unfortunately very few are up to the standard we’re looking for. This article is more about making sure that your email is read and that your work is heard in the first place, most of it appears to be common sense and yet a lot of people aren’t following the basics.

Be Personable in Your Approach

Rule number one is to be personable and approach the right people.

Sending out a blanket email with hundreds of people blind copied in (or worse, CC’d in!) is definitely a big no-no, if you haven’t got the time to send out a personal email then why should anyone be bothered to read it.

Do your research, find people in the same field as your music and write to them on their level.

Try to avoid sending emails to generic addresses such as info@, you want to reach the individual and it isn’t usually too hard to find out what their email is, for example,firstname@domain.com or firstname.lastname@domain.com is probably a good starting point. Using social media to message can work but I still think email is an important first point of contact, after all, Facebook messages will end up in the “other” folder of death and Twitter is all too easy to ignore due to the sheer mass of information available.

Don’t be a Salesman

Nobody wants to read an email that kicks off with a long rant about how good your band is, what your inspirations are and why you’re the next big thing; be confident and friendly in your opening line and for goodness sake, be “normal.”

HTML or flyer emails are a massive no-no, it comes across as spammy and in my opinion is the completely wrong approach. If I receive an HTML email my finger is so quick to hit the delete button that it barely even registers – that’s if the spam filters don’t get to it first.

Use the recipients first name, open with a line to introduce yourself, perhaps even mentioning that you’ve supported one of their bands or that you were passed on their info by a fellow musician or associate – having a mutual contact will definitely go a long way. Include a brief paragraph about yourself and why you think they might be interested, that’s the most you can do at this stage. The longer an email is the less likely the chances of it being read. Finally, check your spelling and punctuation. (Queue comments about my punctuation.)

Link to Soundcloud and Youtube

Avoid large attachments such as mp3s, it clogs up the inbox, takes time to download and is a general annoyance in the age of the cloud. Instead, include a link to your Soundcloud or Youtube page, whilst your website may be awesome, people generally like familiarity and prefer to visit a page that they can quickly access without the need to actually engage their brains.

Create Great Demos and Promotional Material

Promotional material is the key, you are essentially a brand and in order to sell yourself you need high quality photos and fully-produced demos – whilst lots of musically-minded people like to think they don’t need the production to recognize a good band or well-written song, I beg to differ; a great song is a great song but sometimes a good song can turn into a great song with a little bit of help in the studio.

Think about your target audience and help an A&R guy to visualize exactly what it is you’re trying to be, whilst you may have the outlook of “we just do what we do,” you can bet that they will need a clear plan of action if they’re going to pitch you up the chain of command.

Don’t Be Disheartened When You Get No Response

When you get no response to your well thought out emails it’s easy to assume that they aren’t being read but the truth is that 99.9% of music that gets sent out simply isn’t what that particular person is looking for. My advice is to continue to write great music, build your fan base and ignore the industry, they will come to you when the time is right.

About the Author:
Written by Adam Mezzatesta, founder of UK music agency www.bandsforhire.net

Finding The Best Live Music Venues in Atlanta, GA

Atlanta is the ideal city to be outside in. With such comfortable temperatures, plenty of sidewalk space, and greenery all around, this city makes for a highly desirable open-air live music scene. Atlanta also has several impressive indoor theaters, and the city boasts one of the most architecturally unique premises nationwide with its historic Fox Theatre. Join us as we delve into and assess the best venues for live music the city has to offer.

Chastain Park Amphitheater

‘No ceilings’ describes both the venue as well as the talent it draws on a seasonal basis. Playing host to some of the most eloquent artists Atlanta has ever seen (Elton John; Hall & Oates; Earth, Wind, & Fire; Neil Young), this musical shrine provides unforgettable nights under the stars and can make for the perfect couples evening. The arena is comfortably nestled within the Chastain Park area of Buckhead, surrounded by a golf course, Horse Park, neighborhood housing, and local tennis courts. Find a parking spot next to the park and take a pre (or post) concert stroll – all of the aforementioned spots are well within walking distance of the amphitheater itself.

Chastain Park Amphitheater, 4469 Stella Drive, Atlanta, GA, USA,+ 1 404 233 2227

The Fox Theatre

On the edge of downtown, the Fox Theatre acts as midtown’s historic centerpiece for live performances. Once a vaudevillian movie palace, the Fox was nearly removed in the 1970s to make room for a corporate office. But, alas, the wondrous, Moorish-designed edifice was saved by native Atlantans keen on preserving the amazing décor and inner design, which boasts an organ consisting of 3,622 pipes (second only to Radio City Music Hall’s organ in New York) and an Arabian ceiling mural of the night sky. This venue is truly one-of-a-kind and is absolutely not to miss.

The Fox Theatre, 600 Peachtree Street, Atlanta, GA, USA, + 1 404 881 2100

Tabernacle

Formerly a Baptist Church, the Tabernacle building is shrouded in historical couth. Standing for over one hundred years, the 1910 building has seen renovations several times over to accommodate its sizable crowds. The venue now houses thousands on a nightly basis as famed artists take the stage in downtown Atlanta’s most popular musical scene. Allot time for parking, theater entry, and seating when arriving to a show here; the venue is known for its packed house events and much awaited shows.

Tabernacle, 152 Luckie Street, Atlanta, GA, USA, + 1 404 659 9022

Variety Playhouse

When searching for a more intimate, lesser sized venue, look no further than Little Five Points prize, the Variety Playhouse. This inconspicuous pearl has showcased some of the indie scene’s biggest and best, years before their success on the mainstream scale. Artists like Vampire Weekend (back in 2008) often select Variety Playhouse as the perfect performance spot and thereby kindle long lasting fans from such shows. Located smack in the center of one of Atlanta’s most eccentric and unique areas (Little Five Points), the concert venue is much more than a local favorite – to many, it’s the best live music venue there is.

Variety Playhouse, 1099 Euclid Avenue, Atlanta, GA, USA, + 1 404 524 7354

The EARL

Unquestionably an East Atlanta favorite, the EARL is another fantastic venue for alternative acts and an intimate live music experience. Serving hearty bar food and a wide range of cocktails and draft beers, the restaurant and bar has turned into more of a music club over the years, but it maintains its culinary acumen nonetheless. Interestingly enough, the actual bar top is constructed of a tree that fell on the property years ago. There’s never a dull moment here; the EARL is an ideal Atlanta spot for dinner and a show.

The EARL, 488 Flat Shoals Avenue, Atlanta, GA, USA, + 1 404 522 3950

Buckhead Theatre

Right in the backyard of Atlanta’s posh Buckhead bar area, Buckhead Theatre stands up to its surroundings quite well. The renovated structure has champion accommodations, including a stylish carpeted lobby and bar, impeccable lighting and sound specifications, and an elegant upper balcony inside the theater itself. The location is walking distance from a bustling bar district – a huge bonus for any thirsty attendees looking for some late night fun. Flush to the street, Buckhead Theatre has a tantalizing façade and an inviting feel. Make sure to stroll in for a show sometime soon.

Buckhead Theatre, 5110 Roswell Road, Atlanta, GA, USA, + 1 404 843 2825

Cobb Energy Performing Arts Centre

This highly versatile venue is home to a wide variety of the performing arts. Ballets, operas, and musical concerts – the Cobb Energy Centre has it all. Erected in 2007, the building is very new, and it’s easy to tell: the elaborate auditorium features an extensive seating arrangement, with a full orchestra pit and several protruding balcony areas. The acoustics have been mastered so that regardless of seating, you are sure to enjoy the audiovisual experience at hand. Admire the ballroom chandeliers and silken-carpeted entrance as you make your way inside.

Cobb Energy Performing Arts Centre, 2800 Cobb Galleria Parkway, Atlanta, GA, USA, + 1 770 916 2800

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By Richard Isaac Tulis