Tag Archives: marketing

You Shouldn’t be Afraid to Laugh on Social Media

Laughter is a universal language and one of our first communication methods. Before we had spoken or written language, humans used laughter to express our enjoyment or accession with a certain situation. It has also been stated that laughter is the best medicine. It’s also a form of communication that bridges the gap between various languages, cultures, ages and demographics. So you shouldn’t be afraid to laugh on social media. Really, it’s no wonder that funny memes and witty hashtags are such a hit on social media. In fact, according to one study, “humor was employedat near unanimous levels for all viral advertisements. Consequently, this study identified humor as the universal appeal for making content viral.”

So, humorous content gets shared more on social media channels. That’s an obvious benefit for your brand. But what other benefits can you gain by making your audience laugh? Following are four other advantages to using humorous content.

1. It creates unity.

Laughter is social. We laugh 30 times more when we’re with other people than when we’re alone, according to Robert R. Provine, professor of psychology and neuroscience at the University of Maryland Baltimore County. Laughter eases tension and forms a sense of unity through groups. Get your Facebook fans or Twitter followers laughing, and you’ll be helping to establish a sense of community and building connections with your brand and amongst your fans and followers.

2. It triggers emotional responses.

Humor creates positive feelings. Laughing releases endorphins, relaxes the body, boosts the immune system, helps to relieve stress and overall just makes us feel good. These physiological and chemical responses are unconscious, and create a pleasant emotional response. By using humor in your content on social media, you help to associate pleasant feelings with your brand.

3. It makes your brand memorable.

Positive feelings create memories. Research has shown that just 42% of positive experiences were forgotten, while 60% of negative experiences faded from memory. No one remembers a dull Facebook post or boring YouTube video, but we all remember Kmart’s “I Shipped My Pants” commercials, even if we’d forgotten that Kmart was around. Making your audience feel good through humorous content will help them to remember your brand in the short- and long-term.

4. It provides audience insights.

Peter McGraw, director of the Humor Research Lab and author of the Humor Code, states that “funny” is the intersection of benign and violation. If something is benign — a everyday observation — it’s not going to be funny. If something is a violation — a gross or offensive view of the world — it’s also not going to be funny. But that sweet spot between everyday and offensive, that’s where funny happens.

Learning where that sweet spot is for your audience can tell you a lot about their mindset, values and desires. To find this perfect junction, you may have to test things you think are too benign or too offensive, which does create some risks. But the insights you gain into your audience’s mentality can be well worth the uncertainty.

Being funny helps to create stronger emotional ties with your audience, creates better brand recall and builds a closer knit community. Humor may not come naturally for your brand, and may not always be the right approach. Luckily, social media allows you to test and iterate quickly to find the best humorous tone for your brand and audience.

Hopefully, this article has served you well and you now know that you shouldn’t be afraid to laugh on social media. It’s all good!

This article originally published at ClickZ

How You Can Find Successful Content Ideas for Your Small Business

Some of the small businesses we work with are mainly local plumbers, electricians, doctors, and HVAC technicians. The goal of any agency is to make our clients happy, which often entails getting high keyword rankings for service-related keywords like these:

  • Plumber [insert City Name Here]
  • Bathroom Plumbing [insert City Name Here]
  • Electrical Service [insert City Name Here]
  • Air Conditioning Repair [insert City Name Here]

When organizing SEO, we have learned it is not all about keyword rankings; it is about the traffic generated from keyword targeting and the resulting high rankings in the SERPs.

If you find yourself in need of a way to generate content ideas, it’s likely that one of two scenarios has come to fruition:

  • You are not ranking for your client’s desired keywords, and need traffic now so you can report some good news.
  • You have achieved your client’s keyword ranking goals, but your traffic has started to stagnate, and you need to increase it.

Regardless of which scenario applies to you, following this four-step process should help:

Step #1: Carefully examine your industry for relevant broad terms

Take a broad view of your industry.

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Keywordtool.io gives you a list of related and suggested searches for terms. This will give you a very long and thorough list of very broad “unfinished” topics you can pick and choose to consider writing about.

Step #2: Put each word in Keywordtool.io

We like this technique because it’s the first step of creating objective content, meaning these are topics you can be assured real people have searched for. So, whatever content you choose to create, you understand the purpose is to create something that is going to help your customers.

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In this example, we pull a broad term from my table under electricians. The term we use is “light switch.”

Naturally, because this is a broad term, you are going to get a huge list of suggested searches. Go through this list and pick out the terms you think will get searches or that seem like a FAQ type of query.

Near the middle, we pull the suggested search term by focusing on “light switch feels warm” or “light switch feels hot.” This one looks like a winner, and we are confident that it is something everyday people search for if they suspect a problem with their electrical wiring.

You can take this a step further by taking the longer suggested term you just discovered and putting it into Keywordtool.io.

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The second group of results gives me more detailed suggestions.

So, if we were to create a blog post that focuses on the topic “light switch feels warm,” we would want to include these longer keyword terms in our post:

  • Light switch feels hot
  • My light switch feels warm to touch
  • Light switch plates feels warm

Step #3: Examine the competition

At this point, you have an interesting idea to write about, or multiple ideas if you enjoy thinking ahead. Now we are going to run our searches through Google to examine the competition of the long-tail keyword content idea we are considering.

When you are read these articles returned by the search, here are some considerations you should pay attention to:

Step #4: Solve the problem people have with a better blog

Call on your content person (or team) to write an even better article composed of all the elements you think make the other post(s) successful.

We have found instant success using this method to rewrite service pages as well. Every successful, high-ranking post has something other articles fail to mention. Make this the starting point for your new post.

Attempt to best the competition’s posts in every way, paying special attention to include these elements in your content:

  • Better copy
  • More informative graphics
  • Data that supports main points

Results

As a result of following the four-step process described in this post, I have experienced a good amount of success, and my site’s organic traffic shows it.

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The traffic shown here was for a blog post that I created using the same process.

Warning: Don’t neglect on-page optimization

As many of you know, Google’s search results don’t always display your page titles like you have written them. Sometimes, if your long-tail keyword phrase is mentioned in the content piece, Google will show that phrase instead of the designated page title. Therefore, it’s important to ensure you optimize the following on-page elements:

  • URL structure
  • Page titles
  • Content
  • H1s and H2s

The two images below are from the same content piece, but show up differently in two separate queries.

vsAvoDQ.png?1This search result displays the page title designated

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This one shows the the H2 designated for the piece

Conclusion

We’ve walked you through the rough outline of the process used to create content. We hope this strategy will be of great help to you, too, especially if your goal is to regularly create content on a limited budget.

Credit: Wells Yu

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