Tag Archives: social media

Top 25 Social Networking Sites People Are Using All Over.

The Top 25 Social Networking Sites People Are Using
All the Places People Are Sharing and Consuming Information Online

The world’s most popular social networking sites certainly have changed over the years, and they’ll undoubtedly continue to change as time moves forward. Old social networks will die, popular ones will stick around as they’re forced to evolve, and brand new ones will appear.

We’ve moved on from the days of MySpace to a social media era now dominated by Facebook and all sorts of other social mobile apps. A lot of kids even admit to using Snapchat the most, suggesting that it could be the future of where social networking is headed.

So, what’s everyone using right now? Have a look through the updated roundup of social networks below to see which ones are currently the trendiest.

Also recommended: 10 of the Most Popular Social Media Posting Trends

1 Facebook

Most of us already know that Facebook is the top social network on the web. It’s a thriving beast of a social networking site on the web with over 1.59 billions monthly active users as of December 2015 and over one billion that log on daily (according to Facebook itself). Statista shows that Facebook Messenger is also the second most popular messaging app behind WhatsApp. After failing to acquire Snapchat in 2013, Facebook acquired WhatsApp in 2014 so that it could be the one that was one top of instant messaging.

 

2 Twitter

Twitter is known as the real-time, public microblogging network where news breaks first. Most users loved it for its iconic 140-character limit and unfiltered feed that showed them absolutely everything. Twitter has changed dramatically over the years, and today it’s criticized a lot for going the way of looking and functioning almost exactly like Facebook. Besides Twitter Card integration, which now makes it easy to share all sorts of multimedia content in tweets, you can expect to see algorithmic timelines coming to Twitter soon as well.

 

3 LinkedIn

LinkedIn is a social network for professionals. Anyone who needs to make connections to advance their careers should be on LinkedIn. Profiles are designed to look sort of like extremely detailed resumes, with sections for work experience, education, volunteer work, certifications, awards and all sorts of other relevant work-related information. Users can promote themselves and their businesses by making connections with other professionals, interacting in group discussions, posting job ads, applying to jobs, publishing articles to LinkedIn pulse and so much more.

 

4 Google+

Making its debut in the early summer of 2011, Google+ became the fastest growing social network the web has ever seen. After failing a couple times already with Google Buzz and Google Wave, the search giant finally succeeded at creating something that stuck… kind of. Nobody really needed another Facebook clone, so Google+ had always been widely criticized for being a social network that nobody really used. In late 2015, a brand new Google+ was rolled out to put more emphasis on its Communities and Collections features to help differentiate the platform a bit more and give existing users more of what they wanted.

 

5 YouTube

Where does everyone go to watch or share video content online? It’s obviously YouTube. After Google, YouTube is the second largest search engine. Despite being owned by Google, YouTube can still be recognized as a separate social network all on its own as the premiere place online to go to watch videos on every topic under the sun and upload your own as well. From music videos and movies, to personal vlogs and independent films, YouTube has it all. YouTube recently launched a premium subscription option, called YouTube Red, which removes all advertisements from videos.

6 Instagram

Instagram has grown to be one of the most popular social networks for photo sharing that the mobile web has ever seen. It’s the ultimate social network for sharing real-time photos and short videos while on the go. Now it’s even a leading advertising platform for brands too. The app had initially just been available for the iOS platform for quite some time as it grew in popularity, but has since expanded to Android and, Windows Phone also the web. Instagram was bought for a hefty $1 billion by Facebook in 2012.

 

7 Pinterest

Pinterest has become a major player both in social networking and in the search world, proving just how important visual content has become on the web. As the fastest standalone site ever to reach 10 million monthly unique visits, Pinterest’s beautiful and intuitive pinboard-style platform is one of the most enticing and useful resource for collecting the best images that can be categorized into separate boards. Pinterest is also growing to become a huge influencer in social shopping, now featuring “Buy” buttons right on pins of products sold by some retailers.

 
8 Tumblr

Tumblr is an extremely popular social blogging platform that’s heavily used by teens and young adults. Like Pinterest, it’s best known for sharing visual content. Users can customize their blog theme, create blog posts in all sorts of different types of content formats, follow other users to see content in their dashboard feed and be followed back. Reblogging and liking posts is a popular way to interact. If you post great content, you could end up with thousands of reblogs and likes depending on how far it gets pushed out into the Tumblr community.

 

9 Vine

Vine is a mobile video sharing app owned by Twitter, and boy is it ever entertaining! If you don’t have the attention span to watch a full YouTube video, then you’ll love Vine. One of the most convenient things about Vine is that its videos can be directly embedded inline on Twitter when shared through a tweet. They can also be embedded on a website. Videos play on autoloop and are limited to a maximum of six seconds, but that doesn’t stop it from being such a powerful social network. Several Vine stars have mastered the art of creating entertaining Vine videos, and many prefer it over Instagram video.

 

10 Snapchat

Snapchat is a social networking app that thrives on instant messaging and is totally mobile-based. It’s one of the fastest growing apps out there, building its popularity on the idea of self-destructing “snaps.” You can send a photo or short video as a message (a snap) to a friend, which automatically disappears a few seconds after they’ve viewed it. Kids love this app because it takes the pressure off of having to share something with everyone like they would on traditional social networks. If you’re unfamiliar, check out this step-by-step tutorial on how to use Snapchat. Snapchat also has a unique feature called Stories, which allows users to share snaps publicly when they want.

11 Reddit

Reddit has never really had the nicest design, but don’t let that fool you–it’s a happening place on the web. It has a very strong and smart community of people who come together to talk about the topics they love while sharing links, photos and videos relevant to the subreddit topic thread where they’re participating. Reddit AMAs are another cool feature, which allow users to ask questions to celebs and other public figures who agree to host one. Reddit works by displaying submitted links that get voted up or down by users. The ones that receive the most upvotes will get pushed to the first page of their subreddits.

12 Flickr

Flickr is Yahoo’s popular photo-sharing network, which existed long before other popular competing networks like Pinterest and Instagram entered the social photo sharing game. It’s still one of the best places to upload photos, create albums and show off your photography skills to your friends. Yahoo has also worked hard at regularly updating its mobile apps with lots of great features and functions so that it’s easy and enjoyable to use from a mobile device. Users can upload 1,000 GB worth of photos for free to Flickr and use the powerful app to organize and edit them however they like.

 

13 Swarm by Foursquare

Foursquare has broken up its location-based app into two parts. While its main Foursquare app is now meant to be used as a location discovery tool, its Swarm app is all about being social. You can use it to see where your friends are, let them know where you are by checking in, and chat or plan to meet up at a specific location sometime later. Since launching Swarm, Foursquare has introduced some new features that turn interaction into games so that users have the opportunity to earn prizes.


14
Kik

Kik is a free instant messaging app that’s very popular with teens and young adults. Users can chat with each other one-on-one or in groups by using Kik usernames (instead of phone numbers). In addition to text-based messages, users can also send photos, animated GIFs and videos to their friends. Although it’s most useful for chatting with people you already know, Kik also gives users the opportunity to meet and chat with new people based on similar interests. And similar to Snapchat snapcodes, Kik users can easily scan other users’ Kik codes to add them easily.

15 Yik Yak

Yik Yak is another social network that’s big with the younger crowd. It’s a location-based anonymous social sharing app that allows users to read short updates posted from people around their area. As you might imagine, it’s very popular around high schools and on school campuses–so much so that it’s gotten some kids into serious trouble in some cases. Because it’s all anonymous, there’s no friend adding with Yik Yak. All users make anonymous posts and then other users can upvote or downvote your post and reply anonymously.

16 Shots

Shots is another photo and video sharing social network that young kids love to use. The social network is largely centered around taking selfies, but users can also take VHS-style videos and one-on-one chatting. Many users have praised the app for being one of the only apps that doesn’t include likes and comments on posts, which helps take the pressure off of users who get anxious about how their posts are received by friends and followers. It’s sort of like a simplified version of Instagram.

17 Periscope

Periscope is all about live web video broadcasting from your mobile device. It’s a Twitter-owned app that’s had its fair share of rivalry against another competing broadcasting app called Meerkat. Anyone who starts a new broadcast can send instant notifications to people so they can tune in to start interacting by leaving comments and hearts. Broadcasters have the option to allow replays for users who missed out, and they can also host private broadcasts for specific users. Anyone who just wants to watch something can open up the app and browse through all sorts of broadcasts that are currently being hosted live.

18 Medium

Medium is perhaps the best social network for readers and writers. It’s sort of like a blogging platform similar to Tumblr, but features a very minimal look to keep the emphasis on content that’s shared there. Users can publish their own stories and format them just the way they want with photos, videos and GIFs to support their storytelling. All content is driven by the community of users who recommend stories they like, which show up in the feeds of users who follow them. Users can also follow individual tags as a way to subscribe to content focused on topics of interest.

19 SoundCloud

SoundCloud is the world’s most popular social network for sharing sounds. Most users share music they’ve made or podcasts they’ve recorded. In fact, if you’re looking for a new free music app, SoundCloud should be one to try out. While you won’t exactly get to listen to all the popular songs you hear on the radio or can listen to on Spotify, you’ll get to discover lots of covers and remixes that are often better than their original versions. Even so, many well known popular artists use the platform, so you can follow your favorites to listen to what they’ve decided to promote on SoundCloud. You can also discover what’s trending, browse by genre and create your own playlists with tracks that you love.

20 Tinder

Tinder is a popular location-based dating app that matches you up with people in your area. Users can set up a brief profile that mainly highlights their photo, and then anyone who’s matched up to them can anonymously swipe right to like their profile or left to pass on it as a match. If some who liked a profile likes theirs back, then it’s a match, and the two users can start chatting privately with each other through the app. Tinder is completely free, but there are premium features that allow users to connect with people in other locations, undo certain swipes and get more “Super Likes” to let another user know they’re extra special.

21 WhatsApp

Currently the most popular instant messaging provider worldwide, WhatsApp is a cross-platform app that uses your internet connection or data plan to send and receive messages. Users can send messages to individuals or groups using text, photos, videos and even voice messages. Unlike Kik and other popular messaging apps, WhatsApp uses your phone number rather than usernames or pins (despite being an alternative to SMS). Users can allow WhatsApp to connect to their phone’s address book so that their contacts can be seamlessly transferred to the app. The app also offers a few customizable features like profiles, wallpapers and notification sounds.

22 Slack

Slack is a popular communication platform for teams that need to collaborate closely with one another. It’s basically a social network for the workplace. Team members can take advantage of real-time messaging, integration with other popular services like Dropbox and Trello, deep search for files and other information, configurable notifications and so much more. It’s meant to keep everyone in the loop about what’s going on at work or with a particular collaborative project and is super helpful for teams that include members working from different locations.

23 Musical.ly

Musical.ly is a social networking app for sharing short music videos. The app shares a lot of similarities with Instagram and Vine, allowing users to record short videos, edit them, post them to their profiles, follow other users and see what’s trending. The idea is to select a music track either from the built-in music tab or from your own iTunes library to record yourself dancing and lip syncing to it. The more creative you can get with your own personal lip syncing stile and editing skills, the more likely you’ll see it trend on the platform. There’s also a duet feature that allows two users to both of their own videos that used the same music track into one video.

24 Peach

Peach only debuted in early 2016, so it’s unclear whether this app is really going to catch on or not. It certainly made a ripple in the news when it launched, but with so many other social networks out there already, it wouldn’t be surprising to see this one struggle to make its mark. Peach gives users a very simple way to share posts with friends using photos, looping videos, text-based messages, links, GIFs, the weather, your location and more. There are also other little fun features for users to enjoy, like playing a game of “Peachball” or drawing doodles. Time will only tell whether this will be one to gain any traction among the bigger social networks.

25 Blab

Similar to Periscope, Blab is another live streaming social network where users can enjoy watching interviews, talk shows, debates, workshops and more. The platform is currently in beta, but it’s already growing to become a major player in the world of web broadcasting and streaming. One interesting feature Blab has that Periscope doesn’t is the ability to launch a live broadcast with up to four people talking all at once in a split screen. Viewers can also interact by leaving comments or stream something to watch later by tuning in to the replay.
Credits: Elise Moreau

4 Rules to Email Organization and Getting your Email Inbox to Zero by Chalene Johnson

4 Rules to Email Organization and Getting your Email Inbox to Zero

Young woman working in office, sitting at desk.

Today I want to share my tips with you on email organization and taking back control of your email inbox.  Email organization is so important in maintaining your sanity! So my goal is to help you organize your Gmail and keep your Gmail account clean through the proper approach to email management.

4 Rules to Email Management:

  1. You should only be going to ONE place for your emails. This means you should no longer be logging into the 5+ different email accounts.  Your goal is to just log into ONE place to receive all your emails. The best place to do this is Gmail.  So your first step is to create a Gmail account.
  2. Forward ALL of your current email addresses to this new Gmail account. Log into your current email addresses and forward them to your new Gmail account.
  3. Create an unpublicized Gmail account. So this is a separate Gmail account that you will only give to very close friends and family, and for anything that you would like to keep private.  Because ultimately the goal is to hire someone who can virtually help you manage your publicized account, and having private personal emails in that inbox is probably not your preference.  So create an unpublicized email that you want to use for personal matters.
  4. Create canned responses to the questions you get asked most frequently. Canned responses are amazing because it’s you responding in your voice, but from your virtual staff.

Let me help you! I don’t want what happened to me to happen to you.  I’ll take you through, step by 6step, in the most basic tutorial, to show you exactly how to set up your online life so that your accounts are secure and you are protected.  Lessons are short, anywhere from 5 to 10 minutes… totally doable and designed in a way to not overwhelm you!  That is why I created SMART Virtual Systems, because I know this kind of stuff is overwhelming.  But trust me, I can teach you how to protect yourself online and in addition you’ll learn how to organize all of your digital assets.  Just click below for more info!Screen Shot 2016-07-06 at 7.25.03 AM

Can You Really Make Money on Social Media?

laptop_screenshotNow more than ever people are looking for ways to make money online. So, can you really make money on social media? We are here to tell you that, Yes, It is possible. You have to be committed to the process, but there are actually real Paid Social Media Jobs out there! Don’t give up.

Although there are many ways to develop online profits, it was important that we feature one of the better ways of making an online income through social media on our site. This way, we are able to tell you first hand that it works.

Pay_pal_screenshot1Read more, if you are truly committed to learning more about how you can really make money on social media Click Here!

You Shouldn’t be Afraid to Laugh on Social Media

Laughter is a universal language and one of our first communication methods. Before we had spoken or written language, humans used laughter to express our enjoyment or accession with a certain situation. It has also been stated that laughter is the best medicine. It’s also a form of communication that bridges the gap between various languages, cultures, ages and demographics. So you shouldn’t be afraid to laugh on social media. Really, it’s no wonder that funny memes and witty hashtags are such a hit on social media. In fact, according to one study, “humor was employedat near unanimous levels for all viral advertisements. Consequently, this study identified humor as the universal appeal for making content viral.”

So, humorous content gets shared more on social media channels. That’s an obvious benefit for your brand. But what other benefits can you gain by making your audience laugh? Following are four other advantages to using humorous content.

1. It creates unity.

Laughter is social. We laugh 30 times more when we’re with other people than when we’re alone, according to Robert R. Provine, professor of psychology and neuroscience at the University of Maryland Baltimore County. Laughter eases tension and forms a sense of unity through groups. Get your Facebook fans or Twitter followers laughing, and you’ll be helping to establish a sense of community and building connections with your brand and amongst your fans and followers.

2. It triggers emotional responses.

Humor creates positive feelings. Laughing releases endorphins, relaxes the body, boosts the immune system, helps to relieve stress and overall just makes us feel good. These physiological and chemical responses are unconscious, and create a pleasant emotional response. By using humor in your content on social media, you help to associate pleasant feelings with your brand.

3. It makes your brand memorable.

Positive feelings create memories. Research has shown that just 42% of positive experiences were forgotten, while 60% of negative experiences faded from memory. No one remembers a dull Facebook post or boring YouTube video, but we all remember Kmart’s “I Shipped My Pants” commercials, even if we’d forgotten that Kmart was around. Making your audience feel good through humorous content will help them to remember your brand in the short- and long-term.

4. It provides audience insights.

Peter McGraw, director of the Humor Research Lab and author of the Humor Code, states that “funny” is the intersection of benign and violation. If something is benign — a everyday observation — it’s not going to be funny. If something is a violation — a gross or offensive view of the world — it’s also not going to be funny. But that sweet spot between everyday and offensive, that’s where funny happens.

Learning where that sweet spot is for your audience can tell you a lot about their mindset, values and desires. To find this perfect junction, you may have to test things you think are too benign or too offensive, which does create some risks. But the insights you gain into your audience’s mentality can be well worth the uncertainty.

Being funny helps to create stronger emotional ties with your audience, creates better brand recall and builds a closer knit community. Humor may not come naturally for your brand, and may not always be the right approach. Luckily, social media allows you to test and iterate quickly to find the best humorous tone for your brand and audience.

Hopefully, this article has served you well and you now know that you shouldn’t be afraid to laugh on social media. It’s all good!

This article originally published at ClickZ

The Time I Got Thrown In Facebook Jail. One Marketer Tells story…

Have you ever been forced to stop speaking to someone? Ever been told that you can not tell your story or help others around you, share a message that could possibly change someone’s life? If the answer is, NO – Then you are one of the more fortunate between the two of us.

The time I got thrown in Facebook Jail reminds me of being an adolescent and having my parents pick a select group of my peers that were suitable. Well, maybe not, but if you are following along, you can get a clearer picture of the story this way. Many of us all have various reasons for being on Facebook daily. Some of us actually look to Facebook as a vehicle to help generate the fuel to keep our dreams alive. More and more ones are looking to Facebook to make money. http://bit.ly/ThrowninFacebookJail

As an online marketer, you must be consistent as with all things it takes discipline. Despite what anyone tells you, making money online is not easy. It involves fierce dedication and daily practices. Making money on Facebook is no different. The time I got thrown in Facebook jail was basically Facebook’s way of giving me a warning to say “Slow Down Missy!” (Incidentally, My grandmother used to call me that as a child; Missy). The message was clear to me I could look at this situation in two different ways. First, it did not matter how strong my commitment levels were, doing the same thing over and over someone is bound to notice. As the saying goes, All Attention Isn’t Good! Everything must be done in moderation. What do I mean by that? At some point my strong objectives became offensive. In other words, Facebook deemed my service to excellence as “abusive”. Or second, with over 75 million users daily, Facebook has decided to just be mean.
http://bit.ly/ThrowninFacebookJail

Now, depending on how much you post on Facebook you might have noticed that they changed their algorithm yet again, they have been on a penalization spree for a couple of weeks now, setups that were working fine prior to the recent update (November 2015) stopped working and many accounts got penalized for 1 or 2 weeks. They are constantly tuning their algorithm but in our case, they are the powers-that-be, therefore, it is best advised that you stay in compliance. I have several articles that I will share with you in upcoming posts that will also explain how to keep your account(s) safe.

The time away from Facebook really gave me an opportunity to focus on the circumstance. I was overzealous; even though my click-thru rate was insurmountable, my message got lost in my approach. You never want to come across as “spammy” with so many attempts people just turn you off and never want to hear from you again. In my defense, I had found a new marketing tool that was simply awesome and I couldn’t wait to share it with all my industry friends on Facebook. Surely, I had something to simplify their lives. A tool that was going to help them stay organized and ahead of schedule. I had a way to deliver timely information to people and go full-throttle no matter the size of the audience. I had learned to automate my social media experience. Now, that’s not to say that there currently are no automation systems available. Nope, this wasn’t it. The exciting part is that as a Social Media Professional, I have had to use at least three different tools to keep up with all of my postings, metrics and platforms. Nothing beats the ability to have it all on one system. A total of six (6) platforms and one (1) automation system and I can post images, links, etc. This system is truly, Amazing! http://bit.ly/ThrowninFacebookJail

Overall, I was able to take this lesson to educate myself on the tolerances of Facebook (You really want to stay on their good side and be in strict compliance) and put my social-life on autopilot. I will still be seeing you around on Facebook, but the approach will mystify you and Facebook gurus won’t even be able to sense my presence, all while keeping my clients happy and being equally as effective. http://bit.ly/ThrowninFacebookJail

Thank you for reading my article. I hope that you were able to find the value. If you think that you or someone you know might benefit from using the same automation system for the six (6) major social channels such as Facebook, Twitter, Linked In, Instagram, Google + and Instagram, please do not hesitate to connect with me directly via email or in the comment section of the post. http://bit.ly/ThrowninFacebookJail

How You Can Find Successful Content Ideas for Your Small Business

Some of the small businesses we work with are mainly local plumbers, electricians, doctors, and HVAC technicians. The goal of any agency is to make our clients happy, which often entails getting high keyword rankings for service-related keywords like these:

  • Plumber [insert City Name Here]
  • Bathroom Plumbing [insert City Name Here]
  • Electrical Service [insert City Name Here]
  • Air Conditioning Repair [insert City Name Here]

When organizing SEO, we have learned it is not all about keyword rankings; it is about the traffic generated from keyword targeting and the resulting high rankings in the SERPs.

If you find yourself in need of a way to generate content ideas, it’s likely that one of two scenarios has come to fruition:

  • You are not ranking for your client’s desired keywords, and need traffic now so you can report some good news.
  • You have achieved your client’s keyword ranking goals, but your traffic has started to stagnate, and you need to increase it.

Regardless of which scenario applies to you, following this four-step process should help:

Step #1: Carefully examine your industry for relevant broad terms

Take a broad view of your industry.

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Keywordtool.io gives you a list of related and suggested searches for terms. This will give you a very long and thorough list of very broad “unfinished” topics you can pick and choose to consider writing about.

Step #2: Put each word in Keywordtool.io

We like this technique because it’s the first step of creating objective content, meaning these are topics you can be assured real people have searched for. So, whatever content you choose to create, you understand the purpose is to create something that is going to help your customers.

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In this example, we pull a broad term from my table under electricians. The term we use is “light switch.”

Naturally, because this is a broad term, you are going to get a huge list of suggested searches. Go through this list and pick out the terms you think will get searches or that seem like a FAQ type of query.

Near the middle, we pull the suggested search term by focusing on “light switch feels warm” or “light switch feels hot.” This one looks like a winner, and we are confident that it is something everyday people search for if they suspect a problem with their electrical wiring.

You can take this a step further by taking the longer suggested term you just discovered and putting it into Keywordtool.io.

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The second group of results gives me more detailed suggestions.

So, if we were to create a blog post that focuses on the topic “light switch feels warm,” we would want to include these longer keyword terms in our post:

  • Light switch feels hot
  • My light switch feels warm to touch
  • Light switch plates feels warm

Step #3: Examine the competition

At this point, you have an interesting idea to write about, or multiple ideas if you enjoy thinking ahead. Now we are going to run our searches through Google to examine the competition of the long-tail keyword content idea we are considering.

When you are read these articles returned by the search, here are some considerations you should pay attention to:

Step #4: Solve the problem people have with a better blog

Call on your content person (or team) to write an even better article composed of all the elements you think make the other post(s) successful.

We have found instant success using this method to rewrite service pages as well. Every successful, high-ranking post has something other articles fail to mention. Make this the starting point for your new post.

Attempt to best the competition’s posts in every way, paying special attention to include these elements in your content:

  • Better copy
  • More informative graphics
  • Data that supports main points

Results

As a result of following the four-step process described in this post, I have experienced a good amount of success, and my site’s organic traffic shows it.

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The traffic shown here was for a blog post that I created using the same process.

Warning: Don’t neglect on-page optimization

As many of you know, Google’s search results don’t always display your page titles like you have written them. Sometimes, if your long-tail keyword phrase is mentioned in the content piece, Google will show that phrase instead of the designated page title. Therefore, it’s important to ensure you optimize the following on-page elements:

  • URL structure
  • Page titles
  • Content
  • H1s and H2s

The two images below are from the same content piece, but show up differently in two separate queries.

vsAvoDQ.png?1This search result displays the page title designated

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This one shows the the H2 designated for the piece

Conclusion

We’ve walked you through the rough outline of the process used to create content. We hope this strategy will be of great help to you, too, especially if your goal is to regularly create content on a limited budget.

Credit: Wells Yu

What Exactly Does a Virtual Communications Manager Do All Day?

What Exactly Does a Virtual Communications Manager Do All Day?

Virtual Communications also referred to as Virtual Social Media Management takes effort, especially if you want to work towards creating integrated campaigning. Therefore, you’ll want to take resource allocations into account when creating strategies. So, you might ask just how many people do you need to hire and more importantly, WHO do you need to hire?

The various resources you will need to dedicate to virtual communications will depend on the following:

Budget for new headcount or intern availability

Weekly social time commitments

Strategic goals

Number of platforms utilized

Content strategy

Current and future community size

If you are just starting out and are a small-mid sized company, consider dedicating one full-time headcount to social marketing management. If you have the financial backing and are a lot larger in company size, you should probably consider adding 2-3 people to manage your social presence. This person will spend his or her time mostly on virtual community management, social messaging, content creating, and planning.

How TSP Online’s Virtual Communications Manager spends her day:

Twitter
1 post per hour from 6am-5:30pm
4 influencer re-tweets

Facebook
3-5 posts per day

Google+
3-5 posts per day

Linkedin
2 posts per day

Pinterest
4-5 pins per week

Monitor

  • Check Twitter, Facebook, and G+ for mentions or anything that needs a response
  • Respond to comments, customer issues, questions, etc
  • Monitor throughout the day
  • Promote and engage
    • Think of creative ways to promote content, events, and engage fans
    • Pictures, infographics, stats, memes, questions
    • Track success of promotions either manually or in a marketing automation tool
    • Influencer Outreach
      • Read influencer posts on Twitter and other blogs feeds and comment
      • Blog
        • Create blog posts
        • HTML edit blog posts so that they are formatted and ready to be published

Remember, the amount of work you will have for your resource depends on your strategy and company size. You will also want your resource to work alongside your demand generation team to create successful campaigns.  Social media is a huge part of our marketing at TSP Online, so we dedicate a lot of time to creating our social presence. If your company is smaller, you may not need to dedicate as much time.

Who do you hire?

When you begin your hiring search for a Virtual Communications Manager, you want to look for a person that is customer service oriented, good at relationship building, is creative, and a strong communicator. This person does not need to be a Subject Matter Expert, but he or she should be a “digital native”—someone who grew up entrenched in the internet and knows the ins and outs of social marketing. He or she doesn’t need to be young, eg. the proverbial 23 year old social media manager, but fluency in online customs is a must. A Virtual Communications Manager will be on the front lines of your strategy and will be interacting with customers and prospects on a daily basis through your online channels, so make sure you take time to hire the right person.

Everything That Glitters

[powr-ecommerce label=”Enter a Label”]

NEW YORK, NY - SEPTEMBER 09: Natalie Joos(shoes detail) is seen outside the Diesel show on September 9, 2014 in New York City. (Photo by Daniel Zuchnik/Getty Images)

We bet you’re probably wondering why anyone would name a BLOG The Sparkle Page … With a name like that, we’d be limiting all sorts of people, huh? No. Think again! Anyone who has not followed our page for a significant amount of time would more than likely assume it’s because of an affinity to cute shiny objects, or because everything that glitters IS GOLD in our world; or perhaps, our beauty and worth aren’t found at the MAC counter, or the hair salon or in the latest pair of Christian Louboutins. Hush hush, yes; we said it and YES, we know. This is a Vanity Blog!

Guys and Dolls, we are artists. Creative strategist and very sensitive about the craft. [Sound familiar?] Maybe, (insert emphasis) …our shine comes from somewhere deeper inside, pure, authentic and real. It doesn’t need any gloss or polish or bling to make it SPARKLE!

Moving right along, we decided to go ahead and give blogging another try. After all, what has anyone really go to lose? Who knows, this could just be the answer that we need. – Hey, wipe that smirk off of your face! Often times, you may think to yourself what do I really have to write about or say… It’s even possible that you question whether or not any one would even care to hear what it is you would have to say…or read, for that matter! Taking a page out of the “D-e-f-e-n-s-i-v-e Playbook”, we are well aware that we really don’t know anything; but, people want to pay to know whatever it is we know. Life is good.

Do you all hear that? (Incoming) Sounds like a huge storm cloud of D-o-u-b-t. We’re just going to step aside before getting hit. Whatever the case may be, we’d never have known if we didn’t just start somewhere. Thus, The Sparkle Page is formed. Someone should probably put it out there, there’s no particular strategy. Our page consists of what is called Lifestyle slash Vanity Blogging (Not in the vanilla kind of way…Okay, never mind) By definition, lifestyle is the way in which one chooses to live their life. Vanity is pride in one’s appearance, qualities, abilities, achievements, etc.; character or quality of being vain. Therefore, in public opinion, we’re just going to ”Forest Gump” the entire thing – keep going until we run out of words to say.

Further explanation needed you say?
How about you just stay tuned with highlights and updates of The Sparkle Page? We are looking forward to your feedback and continued support as we press forward to greatness.

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VANITY BLOG

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