Tag Archives: woman over 40

Atlanta Airport Makes History and Welcomes Passenger No. 100 Million

ATLAP
Atlanta Airport Makes History and Welcomes Passenger No. 100 Million

Being that we are based in the Atlanta area, we like to keep up with the latest from our city. Thanks to our sources over at Biz Journal, we were able to catch up on the latest update surrounding the world’s busiest airport — Hartsfield Jackson International Airport Atlanta.

Passenger No. 100 million passed through Hartsfield-Jackson Atlanta International Airport on Sunday, pushing the airport to a new record for the number of passengers served in one year. The airport almost hit the 100 million milestone last year, serving 96 million passengers. Hartsfield Jackson broke the record Sunday when Larry Kendrick of Biloxi, Miss., stepped off his flight.

Kendrick was awarded a Nissan vehicle, two round-trip tickets to anywhere in the world from Atlanta-based Delta Air Lines Inc. (NYSE: DAL) and a $500 gift card.  See, it does pay to travel!

Atlanta’s airport is the first to serve 100 million passengers in a year.

Click here to view a video posted by Atlanta Business Chronicle broadcast partner WXIA-TV.

Source: Byron E. Small

 

What Exactly Does a Virtual Communications Manager Do All Day?

What Exactly Does a Virtual Communications Manager Do All Day?

Virtual Communications also referred to as Virtual Social Media Management takes effort, especially if you want to work towards creating integrated campaigning. Therefore, you’ll want to take resource allocations into account when creating strategies. So, you might ask just how many people do you need to hire and more importantly, WHO do you need to hire?

The various resources you will need to dedicate to virtual communications will depend on the following:

Budget for new headcount or intern availability

Weekly social time commitments

Strategic goals

Number of platforms utilized

Content strategy

Current and future community size

If you are just starting out and are a small-mid sized company, consider dedicating one full-time headcount to social marketing management. If you have the financial backing and are a lot larger in company size, you should probably consider adding 2-3 people to manage your social presence. This person will spend his or her time mostly on virtual community management, social messaging, content creating, and planning.

How TSP Online’s Virtual Communications Manager spends her day:

Twitter
1 post per hour from 6am-5:30pm
4 influencer re-tweets

Facebook
3-5 posts per day

Google+
3-5 posts per day

Linkedin
2 posts per day

Pinterest
4-5 pins per week

Monitor

  • Check Twitter, Facebook, and G+ for mentions or anything that needs a response
  • Respond to comments, customer issues, questions, etc
  • Monitor throughout the day
  • Promote and engage
    • Think of creative ways to promote content, events, and engage fans
    • Pictures, infographics, stats, memes, questions
    • Track success of promotions either manually or in a marketing automation tool
    • Influencer Outreach
      • Read influencer posts on Twitter and other blogs feeds and comment
      • Blog
        • Create blog posts
        • HTML edit blog posts so that they are formatted and ready to be published

Remember, the amount of work you will have for your resource depends on your strategy and company size. You will also want your resource to work alongside your demand generation team to create successful campaigns.  Social media is a huge part of our marketing at TSP Online, so we dedicate a lot of time to creating our social presence. If your company is smaller, you may not need to dedicate as much time.

Who do you hire?

When you begin your hiring search for a Virtual Communications Manager, you want to look for a person that is customer service oriented, good at relationship building, is creative, and a strong communicator. This person does not need to be a Subject Matter Expert, but he or she should be a “digital native”—someone who grew up entrenched in the internet and knows the ins and outs of social marketing. He or she doesn’t need to be young, eg. the proverbial 23 year old social media manager, but fluency in online customs is a must. A Virtual Communications Manager will be on the front lines of your strategy and will be interacting with customers and prospects on a daily basis through your online channels, so make sure you take time to hire the right person.

Technically Single

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Seriously? Okay, what would’ve been great just now is if the dot on the “eye” (i) of the title-words “technically single” above us had a cute little heart over it. But, that’s just how differently the mind can work when it comes to details, besides the creative graphics would not allow such sophistication on such a basic header. So, we’re moving on…

Ultimately, talking about how one is technically single, simply implies that life doesn’t end after divorce…right? The technicality is this; once someone has been married and then divorced, they technically possess more experience than the average single female out here trying to entice a man with her womanly-wilds on “FLEEK”-mode.  Nevermind, just forget it; it seems like instead of understanding, at the very best, you’re all just going to Laugh at My Pain (in my best Kevin Hart voice). Here’s the thing, looking this great and being at the 40 threshold is both a blessing and a curse.  Granted, youthful by design; (Suddenly, you hear the voice of mother teasing in the background saying…”Yes, I know, you’re FOREVER 21”) companionship doesn’t get any easier to find the older you become and especially when you’ve given your heart away once before. Mother never was a liar!

Listen up! You’d have to admit, any woman having been a daughter, mother, wife, student, sister, best friend, girlfriend, an ex… has had a wealth of lessons, a lifetime of hurt and happiness that the ordinary “single woman” simply has not yet sampled. You may as well say it’s almost like being overqualified to be “single”. So, exactly what does happen when one is overqualified for the single life? Can you say, D-E-N-I-E-D? Try being approached by eligible singles looking for an overnight scenario, quick romp, or to possibly string you along and pose as a lifetime partner, when in actuality they are just not interested in the long haul commitment. Nor mature enough to be dedicated to the intricate process of truly getting to know someone. Oh please, surely the male readers are sitting back boasting about now. Can’t you just imagine the little giggles going on inside of their brains saying “Maybe, QUITAR (1)that’s because you’ve never dated ME” ?Newsflash, we’re especially referring to you!

Now, we’re not getting off on any rants or gender- bashing or anything. However, there is still firm belief  there are some Great, GREAT men out there.